Keap vs. SharpSpring: which one is right for your business?
Are you having a hard time deciding between Keap and SharpSpring for your marketing automation needs? You're not alone. With so many marketing automation software options available, it's hard to know which one is the right fit for your business.
That's why we put together this unbiased comparison of Keap and SharpSpring. We'll take a look at the features, pricing, pros, and cons of each platform, so you can make an informed decision.
Features
Both Keap and SharpSpring offer a wide range of features to help you automate your marketing efforts. Here's a breakdown of what each platform offers:
Keap
- CRM
- Marketing automation
- Sales automation
- Appointment scheduling
- Quote and invoice management
- E-commerce tools
- Reports and analytics
SharpSpring
- CRM
- Marketing automation
- Sales automation
- Social media management
- Landing page builder
- Customer journey builder
- Continuous A/B testing
- Web visitor tracking
- ROI tracking
As you can see, SharpSpring offers a few extra features that Keap does not. However, Keap makes up for it with robust e-commerce tools for businesses that need an all in one software solution.
Pricing
One of the most important factors to consider when choosing a marketing automation software is pricing. Here's a breakdown of the pricing plans for both Keap and SharpSpring:
Keap
- Keap Grow: $79/month for up to 500 contacts
- Keap Pro: $149/month for up to 500 contacts
- Infusionsoft: Custom pricing for up to 10,000 contacts
Note: Infusionsoft was the previous name for Keap's highest tier plan but it still exists under this label
SharpSpring
- 1,500 contacts: $450/month ($3,600 billed annually)
- 10,000 contacts: $650/month ($5,200 billed annually)
- Up to 20,000 contacts: Custom pricing
Note: SharpSpring's pricing only includes support for five users. Each additional user is $1,250 per year.
As you can see, SharpSpring is more expensive than Keap for businesses with fewer than 1,500 contacts. However, SharpSpring does offer more features in their base plan than Keap does.
Pros and Cons
Every marketing automation software has its pros and cons. Here's a summary of what we found for Keap and SharpSpring:
Keap
Pros:
- Strong CRM and e-commerce tools
- Affordable pricing for businesses with fewer contacts
- Live chat support
Cons:
- Limited marketing automation and reporting capabilities
- Clunky user interface
- No social media management or web visitor tracking
SharpSpring
Pros:
- Comprehensive marketing automation and reporting features
- Social media management and web visitor tracking
- Continuous A/B testing
Cons:
- Expensive for businesses with fewer contacts
- Steep learning curve
- Customer service complaints
Conclusion
As you can see, both Keap and SharpSpring have their strengths and weaknesses. Keap is a good choice for businesses on a budget that need strong CRM and e-commerce tools. SharpSpring is a good choice for businesses that need comprehensive marketing automation and reporting features.
Ultimately, the best decision for your business depends on your unique needs and budget. We recommend trying out both platforms with a free trial before making a final decision.